Business-to-Business direct mail written by The Write DirectionThe Write Direction Portfolio

Reebok CCS Fitness - Business to Business Direct Mail Package

Reebok CCS Fitness chose direct mail as the method for introducing their innovative Ridge Rocker to health club owners and fitness directors. The package announced the most revolutionary stationary bike on the market today and offered club owners a FREE mountain bike as an incentive.

The components of this package included: an outer envelope, a two-page letter (one page, front & back), a color brochure, a lift letter and a reply card. For a closer look, click on the component of your choice below.

Designer: David Westman, Eagle Direct
Copywriter: Debra Jason, The Write Direction

(NOTE: In the interest of reducing download times, these images have been compressed. Therefore, some image resolution and color accuracy may be lost.)

Reebok CCS Fitness Outer EnvelopeOuter Envelope

Letter introducing Ridge Rocker stationary bicycleLetter (front)

Letter (back)

CCS Reebok BrochureCCS Reebok Brochure Cover

CCS Reebok Brochure InsideBrochure Inside

CCS Reebok Lift LetterLift Letter

Inside of Lift Letter

CCS Reebok Reply CardReply Card
 
 


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