Direct Mail Package Written by The Write Direction

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The Hamilton Collection - Direct Mail Package for Collectibles

The Hamilton Collection is one of the country's leading direct marketers of porcelain collectibles. Two versions of this direct mail solicitation were written: one to previous Coca-Cola® Polar Bear Figurine Collection buyers and one to previous buyers of Coca-Cola® memorabilia.

The package introduced the premiere figurine for what would be a total collection of eight polar bears.The components of this package included: an outer envelope, a one-page letter (with an article about collecting bears on the reverse side), an 11" x 17" four-panel color brochure, an order card and a reply envelope. For a closer look, click on the component of your choice below.

Designer: In-house, The Hamilton Collection
Copywriter: Debra Jason, The Write Direction

(NOTE: In the interest of reducing download times, these images have been compressed. Therefore, some image resolution and color accuracy may be lost.)

outer envelope of direct mail packageOuter Envelope (31K)
 

Coca Cola Bear letter- frontLetter - front (138K)

Coca Cola Bear letter- backLetter - back (190K)

front of Hamilton Collection brochureFront of the Brochure(139K)

inside panels of Coca Cola bears brochure
Inside panels of the Brochure (428K)


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