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Golf Society of the U.S. - Direct Mail Package for Limited Edition Putter

The Golf Society of the U.S. commissioned Louisville Golf to create the GSUS Heritage Walnut Putter. The goal of the direct mail package was to sell out the limited edition of 1500 putters. Two versions of this direct mail solicitation were written: one to GSUS' Life Members and one to their Charter Members.
"Debra's package broke even on its first mailing and is now in roll-out for us. She was fast, professional and knew all the tenets of good direct marketing. I would hire her again in a heartbeat." -- K. Bennett, Golf Society of the U.S., Boston, MA
The package components included: an outer envelope, a two-page letter (one page, front & back), an 11" x 17" four-panel color brochure, an order card and a reply envelope. For a closer look, click on the component of your choice below.

Designer: In-house, Golf Society of the U.S.
Copywriter: Debra Jason, The Write Direction

(NOTE: In the interest of reducing download times, these images have been compressed. Therefore, some image resolution and color accuracy may be lost.)
 

Golf Society Outer EnvelopeOuter Envelope

Golf Society of the US, Letter
Letter (Front and back)

Golf Society of the U.S., BrochureBrochure Cover and back cover)
 

Inside GSUS brochure
Inside brochure (left, right)

Reply Card for GSUSReply card (front & back)

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