Subscription promotion from The Write Direction's Marketing PortfolioThe Write Direction Portfolio

Cahners Publishing Company

Subscription Promotion

Cahners Publishing Company is responsible for publishing over 90 trade magazines. Design News is the engineering news magazine for OEM design engineers. This direct mail solicitation sought to persuade these engineers to purchase a paid subscription to the publication.

The components of this package included: an outer envelope, a four-page letter, a six-panel color brochure, an order card and a reply envelope. For a closer look, click on the component of your choice.

Designer: Marci Russo, Media INK
Copywriter: Debra Jason, The Write Direction

(NOTE: In the interest of reducing download times, these images have been compressed. Therefore, some image resolution and color accuracy may be lost.)

Outer EnvelopeOuter Envelope (11K)

Cahners' LetterPage 1 of the four-page Letter(47K)

Inside Cahners' LetterPages 2 and 3 of the Cahners' Letter(88K)

LetterPage 4 of the Letter(42K)

Cahners' Brochure CoverFront panel of the Cahners' Brochure(24K)

Inside Cahners BrochureInside panels of the Cahners' Brochure (102K)


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