Back in 2007, I received an invitation from a friend to join him on his LinkedIn network. At that time, I hadn’t heard about LinkedIn so I ignored the request. However, soon after, I started to receive more invites from numerous colleagues. Intrigued, I decided it was time to say “Sure, let’s LinkIn.”
I didn’t give it much thought. I accepted the invitations, but still wasn’t quite clear on the value of this social network and how it would benefit me.
That’s when I started asking questions. Curious, I contacted a colleague and asked why he liked it.
He said there was value in connecting with others and starting conversations. He’d even gotten new business this way. With that feedback, I took a different approach, reworked my profile and started getting more involved.
Sound familiar? Are you confused about LinkedIn?
When I speak on the topic of LinkedIn today, there are many people in the audience who say “A friend invited me so I said “yes,” but I don’t really know what I’m doing.”
I want to change that. I want to clear up the confusion so you can leverage the lead-generating power of LinkedIn.
As of March 2014, with more than 277 million members (it was 75 million in 2010) in over 200 countries, LinkedIn is the world’s largest professional networking site. By interacting with members, via groups and discussions, you give other like-minded colleagues the opportunity to get to know, like and trust you – 3 vital keys to building successful relationships.
Copywriting Tips to Optimize Your Profile with Keywords
Creating your professional profile is more than just posting your resume. Similar to your Web site, when you’re writing content, it’s important to utilize keyword phrases in your profile. After all, when prospects are searching for someone like you, you’ll show up high on LinkedIn’s results list.
For instance, a couple of the phrases I use in my headline are “web copywriter,” and “copywriting services.” So, I have these keywords placed throughout in at least 6 strategic locations. Here are the 6 places to include your keywords when setting up your profile:
1. Your professional “headline” – this appears right below your name. Be concise. Use those phrases you think someone might search to find a professional like you. Unless you work for a big-name brand, it’s not likely someone will be searching for “President of the ABC Company.”
2. Current work experience – include the keyword phrase(s) in the title and in the description of the work you do.
3. Past work experience – weave the keyword phrase(s) in where you can, if it’s appropriate.
4. Skills and endorsements (for those with profiles dating back to 2007, this used to be called “specialties”) – list the key areas that you specialize in – areas of expertise that you want others to endorse you for.
5. Web sites – include links for up to 3 different pages on your site (or to 3 different sites, if you have more than one) and use keyword phrases to describe them. Don’t use LinkedIn’s generic defaults (i.e. Personal Website, Company Website, Blog).
6. Summary – the most important section because it communicates who you are. It also conveys what you’re passionate about and how you can help others. Avoid having really long paragraphs. Shorter ones make the content more inviting to the readers’ eyes. And, use sub-headings.
Whether you’re already a LinkedIn member or thinking about it, take advantage of these 6 strategies when you’re writing your profile. They’ll help you harness the power of the world’s largest professional networking site. It’s a place to access valuable information . . . become part of a conversation . . . connect with other professionals.
If you are on LinkedIn now, how have you liked the network? Please share your comments below because I’d love to hear from you. And, if you’re just getting started, incorporate these easy-to-use copywriting tips and let me know how it goes.
Want to join my LinkedIn network? Visit me at http://linkedin.com/in/debrajason I look forward to connecting with you there! Thanks.