Under your “Contact Info” tab, you can list up to 3 Web site links. Many people just insert one thinking, “I have one web site.” However, if that’s the case, why not take advantage of this opportunity to lead people to several pages of your Web site?
And, while you’re doing so you may use keyword phrases (important on LinkedIn) to describe each link.
Take a look at what you have on your profile now. Perhaps it says “Personal Website,” “Blog,” or “Company Website” (as you see in the image on the right). Instead, if you were a REALTOR(R) in Boulder, Colorado, it could say “Boulder Real Estate” or “Boulder County REALTOR.” You could then take them to another page on your site with a keyword phrase such as “Search Boulder real estate.” See where I’m heading with this?
Wondering how to make that happen? I thought you might ask.
Here’s how to do it in 4 simple steps:
1. Go to your LinkedIn Profile and enter the “Edit” mode.
2. Go to “Contact Info.” and find the little blue pencil next to “Websites.”
3. When you insert a website instead of using LinkedIn’s auto-fill (which might say “personal website,” “blog,” or “company website”) click on the “Other” option.
4. It will then give you two blank boxes – one where you insert a keyword phrase and another where you insert the URL.
Remember, you may submit up to 3 website links. So, if you don’t have three websites, why not take advantage of the other two links and direct folks to other pages of the one website you do have? In my profile, viewers have the option to go to my home page (“Freelance copywriting services” is the keyword phrase), my portfolio page (“Copywriting portfolio samples”) or my speaker page (“Marketing seminars”).
Have you done this on your LinkedIn profile? If not, go do it now while this tip is fresh in your mind. Then, share your 3 keyword optimized website links here because I’d love to hear from you. Thanks.