You’re sitting in front of a blank computer screen, completely at a loss. You know you need to write copy for your website, a blog post, or another marketing piece, but you just can’t seem to get started.
We’ve all been there. Even the pros get writer’s block! But the thing that distinguishes them from a beginner is that they have tools and tricks that help them break through that block until the copy emerges.
One tool you can try is borrowed from screenwriting: a very simplistic version of the three-act structure of storytelling.
1. What’s the problem? Act I – Chase them up a tree.
If you ever studied screenwriting you learned that the setup or Act I … Read More »