Building a successful brand will certainly solidify your business in the industry you are in.
Think of logos for various businesses. What do you think of? Do you think of the lizard that represents Geico? Do you think of the red target sign for Target stores? What about the logo for Starbucks?
You see, logos call to mind “the company.”
However, your brand is more than just a logo.
It can also be a statement or tagline. In short you’re branding stands for who you are and what your business stands for. As you establish your brand your business will become known as a business that can be trusted.
Developing your brand takes … Read More »