Freelance Copywriter and Web Marketing – Copywriting Services from The Write Direction

Maximize the Power of Your Marketing by Networking

By Debra Jason · Comments (2)

Monday, August 30th, 2010

Now, more than ever, it’s vital for businesses – small, medium or large – to maintain top-of-mind awareness. While Facebook, Twitter, LinkedIn are exploding as online tools for building relationships, they lack one very important component – a “live,” personal connection.

While I’ve written about face-to-face networking before, I feel it’s worth stressing its importance again. As Frank Agin, founder & president of AmSpirit Business Connections said, “LinkedIn is a powerful networking tool (as is the telephone and e-mail). It is not, however, a replacement for networking.”

“Networking is as human a trait as there is. Every human networks – no matter the region, culture, or religion. It is what we do. Humans… Read More »

Categories : Lead generation, Marketing, Networking

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Writing to Your Prospects’ State of Awareness

By Debra Jason · Comments (2)

Wednesday, August 18th, 2010

As a savvy marketer you know that it’s important to understand who you’re talking to before you hire a copywriter and ask them to write your next brochure, Web site or blog post. However, it’s also important to know more than demographics . . . even more than lifestyle information.

Do you know your target market’s state of awareness about your product or service? What is their present state of knowledge about it and the satisfaction that it performs?

Just like a promotion that speaks to single women 45-55 years of age most likely won’t catch the attention of a teenage girls, a headline that works to a market in one stage of awareness… Read More »

Categories : Copywriting, Lead generation, Marketing, Web marketing

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Remember the opera “AIDA” when copywriting to generate leads

By Debra Jason · Comments (1)

Friday, August 13th, 2010

At the beginning of the year, I was featured as the guest speaker on a national tele-seminar hosted by CA-based Pollock Marketing Group. I was invited on the show to discuss how writing marketing copy contributes to lead generation for one’s business.

The phone call was 1-hour in length. Below you’ll find a summary of the main points to help you understand the value of good copywriting when creating marketing materials for your business.

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As a consumer, you know what attracts you to an ad or a Web site, catches your attention and sells you on a product or service. However, as a marketer, you may never have developed this into a formula… Read More »

Categories : Copywriting, Lead generation

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Marketing to Pet Lover Lifestyles: Fabulous, furry 4-legged friends are great marketers

By Debra Jason · Comments (0)

Monday, August 9th, 2010

The saying goes something like this, “Dogs are a man’s best friend.” Well, as you may have discovered with each commercial you watch on TV, dogs are also a marketer’s best friend!

In 2005, the pet industry was a $35.9 billion business, up from $34.4 billion in 2004 and a meager $21 billion a decade ago, according to the American Pet Products Manufacturers Association. An estimated 4.2 million American households have horses, 37.7 million have cats, and 43.5 million have dogs.

These fabulous 4-legged friends have become more than animals – they are treasured members of our families. Therefore, it’s not surprising, given consumers’ affection for them, that they’re often seen splashed across the… Read More »

Categories : Uncategorized

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4 Tips for Marketing on Shoestring Budget

By Debra Jason · Comments (0)

Tuesday, August 3rd, 2010

When times get tough, as they are today, many companies begin cutting back. Sometimes they let employees go and stop there. Other times, they eliminate their marketing. “A bad move,” said communications pro Stacy Cornay. “The public has to be reminded about who you are and what you’re selling . . . Instead of cutting back on marketing, be more aggressive.”

Public relations professional John Shors wrote, “When companies cease touting themselves via the media, opportunities are created for their competitors to step into the spotlight . . .”

Staying in front of your customers and prospects is vital — even in a recession.

I started my business in 1989, when times were also… Read More »

Categories : Marketing, Networking

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Tips for Writing Newsletters that Build Relationships

By Debra Jason · Comments (1)

Saturday, July 31st, 2010

Newsletters – whether in print or online – are a great way to stay in touch with your customers & prospects while building long-term relationships with them. A good promotional newsletter offers valuable, worthwhile information to its readers.

They are not as aggressive at selling as other forms of marketing. Yes, they may promote your business, but they’re not hard core sales tools. I, for one, make it a point to pack my newsletters with information my readers can use and keep any “sales pitch” low key (or none at all).

Consider the words of consultant Herman Holtz. In his book, Great Promo Pieces, he wrote, “Of course, your newsletter is promotional literature. You… Read More »

Categories : Copywriting, Marketing, Newsletters

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Do your marketing materials talk to your customers?

By Debra Jason · Comments (0)

Wednesday, July 28th, 2010

You open a brochure or go to a Web site and it doesn’t take long before you decide that this isn’t the product or service for you. What comes across isn’t how you benefit from the product, but how wonderful the company is that is selling it.

In a national conference call I presented in January, one of the points the moderator & I discussed was how many companies think it’s important to “strut their stuff” and tell their prospects just how wonderful their company is. However, what many companies don’t realize before they start to write a marketing piece is this – it’s vital that you write to your customer, not at them.… Read More »

Categories : Copywriting, Marketing, Web marketing

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Testimonials: Let your clients praise you in their own words

By Debra Jason · Comments (0)

Tuesday, July 27th, 2010

Whether you’re a well-known company that’s been around for years or a “new guy/gal on the block,” establishing credibility for your company is vital.

This is what I tell my clients and seminar participants.

First, every potential customer wants to know the benefits of doing business with you (i.e. “what’s in it for me?”). Then, once their interest has been piqued and they’re seriously considering your product or service, they want to know that your company is a viable business, one they can count on.

How do you prove you’re worthy? How do you let others know that your product really does what you say it does or that your company is reputable in… Read More »

Categories : Copywriting, Marketing, Testimonials

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Maximize the Power of Your Marketing by Networking

Writing to Your Prospects’ State of Awareness

Remember the opera “AIDA” when copywriting to generate leads

Marketing to Pet Lover Lifestyles: Fabulous, furry 4-legged friends are great marketers

4 Tips for Marketing on Shoestring Budget

Tips for Writing Newsletters that Build Relationships

Do your marketing materials talk to your customers?

Testimonials: Let your clients praise you in their own words

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