In updating one of my marketing programs (that I’ll be presenting on Kaua`i in June), I recently reached out to some of my savvy colleagues and asked for their insight on the top 3 most cost-effective strategies in their marketing toolboxes.
Here are the 3 most powerful forms of marketing recommended by business coach Andrea Feinberg:
1. Exquisite customer care: Business from established customers has the lowest cost of acquisition, in terms of energy and money.
Those who are already doing business with me have made that conscious choice and each time they receive my service or use my product successfully, that choice has been reinforced. That person or business is the ideal … Read More »