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5 Great Sales Strategies for 2012

By admin · Comments (0)
Monday, January 30th, 2012

5 Great Sales StrategiesThanks to Guest Blogger, Steve Kloyda – The Prospecting Expert

Let’s spend a few minutes on your selling priorities for 2012. Follow the 5 strategies in this roadmap and you can achieve success:

#1 Always Be Prospecting:
Prospecting is and always will be the foundation of all successful businesses. The day you stop prospecting is the day your business starts to die.

#2 Call Your Customers:
You can have the greatest product or service in the world, but if nobody knows about it you simply do not have a business. Pick up the phone and call your customers, learn how their needs have changed, reinforce your value, and secure strong relationships (or… Read More »

Categories : Lead generation, Social media
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The Best Social Networker I Know – My Dog

By Debra Jason · Comments (2)
Monday, January 23rd, 2012

Ike the Social NetworkerThis is Ike, my wonderful golden retriever. You may have seen his photo in a couple of my posts about marketing to pet lover lifestyles.

Yesterday was Ike’s 13th birthday. That’s 91 in “people years.” My beautiful boy is young at heart. Get him to the beach and he thinks he’s a puppy. I’m writing about him because I’m grateful to have him in my life.

Ike is a total beach dog. His “job” is fetching and while he doesn’t beg for food, he will stand at your feet, look up at you with his big brown eyes and push a stick toward you – repeatedly – until you pick it up.… Read More »

Categories : Marketing, Networking
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Heading in The Write Direction for 23 Years

By Debra Jason · Comments (4)
Tuesday, January 17th, 2012

The Write DirectionJanuary 2012 marks the 23rd anniversary of The Write Direction. Recently, a wannabe copywriter contacted me asking how I achieved this landmark. This wasn’t the first time I’ve been asked this question by someone wanting to turn his/her passion for writing into a full-time business.

So I decided it was worth sharing my reply here in hopes of inspiring others. Here’s the short version . . .

I started my business in Boulder, CO in 1989 when times were tough – really tough.

The reason I went out on my own was because people were getting laid off at all the agencies I approached. I was caught in the Colorado recession and repeatedly… Read More »

Categories : Copywriting, Marketing
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Sell – It’s a 4 letter word, but not a naughty one.

By Debra Jason · Comments (2)
Monday, January 9th, 2012

Is "sell" a naughty 4-letter word?In the December 2011 edition of deliver magazine, I read an insightful column in their “Leader Column.” As of today, the column is not posted on their Web site, but it was thought-provoking so I want to share some quotes from the piece and ask for your feedback.

First, the title. “Four letters, yes. Naughty word? Never.” The word it refers to is “SELL.”

For me, the idea of selling was something to avoid – so much so that, many moons ago, when friends suggested I become a sales rep (in the clothing industry), I said “no way, I don’t want to sell.” However, after starting my own business, 23 years ago (Jan. 1st… Read More »

Categories : Direct marketing, Marketing
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Six Fascinating Entrepreneurial Women I Met in 2011

By Debra Jason · Comments (8)
Monday, January 2nd, 2012

What a better way to start the new year than to acknowledge some of the wonderful connections I’m grateful to have made in 2011. I look forward to sharing new adventures with them in 2012.

Here are six of the fascinating entrepreneurial women that I know you’d love to connect with as well:

Debra Jason and Georgina SweeneyGeorgina Sweeney – I “met” Georgina virtually when she was a guest speaker on a teleseminar and we connected afterward on Facebook. I was honored to meet her in person and start working with her at the end of 2011. She helps heart-centered women entrepreneurs create their own freedom – the freedom to be who they are, do what they love… Read More »

Categories : Facebook, Networking
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