Web Marketing & Other Marketing Articles Written by Copywriter and Web Marketing Consultant, Debra Jason

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Marketing Articles Written by Debra Jason, The How-To Writer

As a freelance copywriter and Web marketing consultant, I continually provide marketing advice and assistance to my clients and fellow direct marketers. Here are several articles I've written that you'll find worth reading.

Published in leading trade publications around the world (New York's DM News, Germany's Direkt Marketing) you'll find how-to pointers and marketing tips regarding the World Wide Web and more. Just click on the title of your choice to read the piece in its entirety.

"The Latest Bells & Whistles" Compiled by Ethan Boldt. Reprinted from Inside Direct Mail, July 2007 (I did not write this article. Along with other professional colleagues, I was interviewed by the editor Ethan Boldt. So you'll find my comments throughout the piece. Enjoy.)

"Marketer's Best Friend Has Fur and Four Legs" Reprinted from The Boulder County Business Report, March 16-19, 2007

"Testimonials Let Customers Praise Your Good Graces" Reprinted from The Boulder County Business Report, November 28, 2003.

"Site's Content Critical to High Search Engine Rankings" Reprinted from The Boulder County Business Report, May 30, 2003.

"Marketing in Turbulent Times: Don't Give Up the Ship" Reprinted from The Boulder County Business Report, May 3, 2002.

"Does Flash on Home Pages Detract from Site's Purpose?" Reprinted from The Boulder County Business Report, December 14-27, 2001.

"Use E-Mail Communications Wisely." Reprinted from iMarketing News, March 6, 2000.

"Why Aren't They Buying From You?" Reprinted from DM News, July 12, 1999.

"Is Your Web Site Booming or Bombing?" Reprinted from DM News, July 13, 1998.

"Get Search Engines to Notice Your Site." Reprinted from DM News, November 17, 1997.

"Review, Test to Build Online Response: Better copy, clear offers, easy ordering and effective links keep sales humming." Reprinted from DM News, August 25, 1997.

"Build With DM Basics at Your Site." Reprinted from DM News, June 2, 1997.

"Apply the DM 'AIDA' Rule Online: Attention, interest and desire can lead to action on your Web site."Reprinted from DM News, April 7, 1997.

"Real-World Ways to Build Cyber Traffic: Print ads, press releases, trade groups and talks help attract consumers."Reprinted from DM News, February 24, 1997.

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